（一）定性目标
1．目标方向：_________________________________________
2．目标状态：_________________________________________
（二）定量目标
1．产值：_____________________________________________
2．销售额：___________________________________________
3．利税指标：_________________________________________
4．产品系统定量指标：_________________________________
5．人才定量指标：_____________________________________
二、实现战略目标的关键
1．科技革命点：_______________________________________
2．技术创新点：_______________________________________
3．文化支撑点：_______________________________________
4．品牌形象点：_______________________________________
5．产品特征点：_______________________________________
6．人才投资点：_______________________________________
7．营销能力点：_______________________________________
8．行为规范点：_______________________________________
三、战略方针
1．战略思路：_________________________________________
2．运作原则：_________________________________________
3．操作步骤：_________________________________________
四、战略行为
1．投资发展战略手段___________________________________
2．人才战略手段：_____________________________________
3．管理战略手段：_____________________________________
4．营销战略手段：_____________________________________
5．财务战略手段：_____________________________________
